SON To Increase Competitiveness Among Manufacturers Through Clampdown On Cloned Brands

The Standard Organisation of Nigeria, SON says it will no longer tolerant cloned brands which deceive unsuspecting customers by hiding under already successful brands.

the Standards Organisation of Nigeria (SON) yesterday, read the riot act to promoters of cloned brands in a bid to check fake and substandard goods in the country.

The Director-General, SON, Mallam Farouk Salim, who said this while reading the riot act to manufacturers in Alaba International Market when they paid him a courtesy visit at his Lagos office also explained that the agency would discourage the registration of any product that has a similar business name to an existing brand or those hidden under the names of successful brands to short-change  unsuspecting consumers.

Director General, Standards Organisation of Nigeria, Farouk Salim

Salim said “The issue of cloning brands cannot be handled alone by SON, but going forward, we are going to audit the products we register and certify. Anytime a new product comes and looks similar to another registered product that is already popular in the market, we will try to discourage the registration of that product with such a name, so that other products would be identified properly. This will increase traceability of products not yet in circulation.”

The Director General, however announced plans to increase its level of engagement with stakeholders in the country, including Alaba
International Market, noting that the move by the agency would help protect the interest of the business community while also safeguarding lives and property.

He said the standards body would work with stakeholders to sensitize the business community on the need to ensure safety and standards,
warning that unscrupulous individuals would be prosecuted.

The SON boss added: “We are here to work with them and to make their job easy while also protecting their interest because they are Nigerians employing people and they are doing what needs to be done.

He said SON is looking forward to cooperating with them to ensure compliance to extant laws which enhances compliance.

In his words, “We are inviting stakeholders and the plan is to work together with them to sensitize and train  them on safety of lives and property.

“As for those still breaking the laws, we will enforce our law either by court or through appropriate regulatory bodies.”

According to him, SON would reach out to the community through sensitization programmes to highlight the negative impacts of substandard goods on the business community.

“They have promised to work with us and those people who are not doing the right thing would be fished out. The task is for us to continue cooperation, continue openness and to be fair with each other. We want you to be our eyes in the market. Help us make our work easy because
we are out here to make you competitive. Let us work together to make this happen as we would be reaching to everyone in the market,” he said.

Responding on behalf of the association, the Executive Chairman, Electrical Dealers Association of Nigeria (EDAN), Fabian Ezeorjika, said there is an already existing partnership with SON to achieve a substandard-free market.

He reaffirmed the association’s commitment to working with SON to fish out the bad eggs in the market, saying that the association had formed a Joint Task Force comprising of SON officials and currently running a
“buyer beware campaign” in the market.

He called on SON to encourage local production, saying that this is the surest way to create wealth and job opportunities for the nation’s teeming youths.

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