The Pan-African and fully integrated conglomerate, Dangote Industries Limited (DIL) has won 8 award categories to again emerge as the most Admired Brand in Africa for the year 2022.
The award organised by Brand Africa in Lagos saw Dangote Industries Limited bagged other categories such as Most Admired Nigerian Brand, West Africa’s Most Admired Brand that symbolises African Pride; West Africa’s Most Admired African Brand, and Most Admired Nigerian Brand in Africa, among others.
Founder and Chairman of Brand Africa, Thebe Ikalafeng, stated that Dangote has remained a stalwart global African brand and symbolises African pride and also moved up a rank in the Top 100 most admired brands and retains its #1 Made-in-Nigeria brand rank.
Ikalafeng, giving an insight into the process of selecting the winners, said the rankings are based on a pan-African survey covering over 25 countries, which collectively account for over 85% of Africa’s population and 85% of the continent’s GDP.
According to him, “the research is conducted by GeoPoll, the world’s leading mobile surveying platform, with strategic analyses, insights and ranking conducted by Kantar, the world’s leading data, insights and consulting company and Brand Leadership Group, Africa’s foremost branding, strategic communications and intellectual property advisory firm.”
In a recent issue of the Brand Africa 100: Africa’s Best Brands rankings, Dangote and MTN retained their statuses as the most admired African brands.
Group Chief Commercial Officer, Dangote Industries Limited, Rabiu Umar, who received the awards, commended Brand Africa for the initiative of building and promoting African brands. He expressed appreciation to the organisers and urged them not to relent in their efforts to see that brands from Africa compete favorably with foreign ones.
Umar said that Dangote has risen a notch higher as a global brand with the export of Dangote Fertiliser to many countries of the world. “People now identify with the brand and in all the countries where we operate, Dangote Cement has become a reference point.
“To the management of DIL, the ranking was not unexpected, because the company has a long-standing reputation for quality, relevance, compliance and social stewardship. Our mission and vision engage and inspire us; and by extension connects us to both our internal and external stakeholders.
“We fervently believe that only Africans can develop Africa, and this gives us stronger sense of relevance in all the countries where we have our operations. We are touching lives by providing their basic needs and empowering Africans more than ever before, creating jobs, reducing capital flight, and helping government to conserve foreign exchange drain by supporting different industrial and infrastructural projects of African governments”, Umar said.